Anyone contemplating how to make money on the Internet out of things that consumers now consider free (i.e. digital music and films) should read Kevin Kelly’s ‘Better than Free” manifesto. The “senior maverick” from Wired doesn’t believe that advertising is the only business model, but that generosity, accompanied by the cultivation and nurturing of qualities “that can’t be replicated with a click of the mouse” is the new business model.
This brilliant manifesto “Better than Free” looks at the eight things that are, well, better than free. He starts off by setting the scene with:
When copies are super abundant, they become worthless
When copies are super abundant, stuff that can’t be copied becomes scare and valuable
When copies are free, you need to sell things that can not be copied
Well what can’t be copied?