Why the recording industry really stopped suing its customers

This is a super lazy post.  See the following link for David Silverman’s answer to the above question on HarvardBusiness.org

The RIAA will instead work with ISPs to crack down on file sharers.  The response of one small ISP based in Louisiana to the demands of the RIAA is spot on me thinks http://news.cnet.com/8301-1023_3-10127841-93.html


Making money from the free economy

Anyone contemplating how to make money on the Internet out of things that consumers now consider free (i.e. digital music and films) should read Kevin Kelly’s ‘Better than Free” manifesto.  The “senior maverick” from Wired doesn’t believe that advertising is the only business model, but that generosity, accompanied by the cultivation and nurturing of qualities “that can’t be replicated with a click of the mouse” is the new business model. 

This brilliant manifesto “Better than Free”  looks at the eight things that are, well, better than free.  He starts off by setting the scene with:

When copies are super abundant, they become worthless

When copies are super abundant, stuff that can’t be copied becomes scare and valuable

When copies are free, you need to sell things that can not be copied

Well what can’t be copied?

Read it!

EMI says DRM free music boosts consumer engagement

Bill Werde from Billboard had a nice suprise on his visit to meet EMI’s new recorded music CEO Elio Leoni-Sceti, getting three for the price of one when president of A&R for North America, the United Kingdom and Ireland Nick Gatfield and EMI’s worldwide president of digital Douglas Merrill joined the confab too.

Douglas Merrill, the former CIO at Google, talks about the impact of being the first major label to supply their music DRM free to iTunes.  Did this lead to an increase in piracy?  No.  According to Merrill it lead to increased consumer engagement:

“We didn’t see the needle move at all on [piracy]. But what we did see is consumers loved the product. It was good for consumers, it’s good for artists. It gets people engaged with the art in a whole new way by getting rid of artificial rules-like we don’t trust you, so I’m not going to give you this content. It just sort of set the wrong tone with our customers.”

Here, here.  To see the full Q&A with all three executives you can see it here on Billboard’s website.  Definitely worth a read.