Obama’s social media toolkit

Our colleagues in Edelman Public Affairs in Washington have pulled together a really great analysis of Obama’s social media campaign.  It takes a look at the tools used and the lessons that business can learn from his campaign.  Defiantely worth a read: http://www.edelman.com/insights/

Whats the score for Channel 4?

I feel sorry for little ol Channel 4.  When I used to be a youngster it was without question the Channel to which I was glued.  As a student I spent most mornings watching T4 and the weekend gormlessley absorbed by the Hollyoaks omnibus.  Those were the days when I didn’t feel it was a waste of life to watch Big Brother, Queer Eye for the Straight Guy, Playing it Straight or An Average Joe.  But when Simon and Miquita quit Pop World, it was all over for me.

I’m still holding onto my youth and am definitely not past it yet but feel like I can get my TV sustenance from elsewhere.  I don’t actually have one but choose instead to watch on demand services from iPlayer, 4OD (I still have a penchant for the occasional property show), ITV and Five.  This may be where the problem has arisen.  TV ad revenues have been in decline since the 90s, cable and Internet give advertisers way more choice and this, combined with the ‘yoof ‘ of today watching TV less and less poor ol Channel 4 is now in a bit of a pickle.  (Not, as Sandi Toksvig joked, because the bottom has dropped out of the property programme market)

So Ofcom have stepped in.  Channel 4, without the monies from TV advertising to fund its public service broadcasting obligations,  needs to become part of a bigger entity in order to act as young challenger/alternative voice to the Beeb and hopefully improve the standard of news, arts and current affairs programming.  ITV and Five would be free of its public service obligations in order that they can focus on becoming strong commercial networks.  

Catch this clip on Youtube which features Ofcom’s CEO Ed Richards which explains the findings http://uk.youtube.com/watch?v=6B9uD-clUQ0

News reports seem to show that Andy Duncan, CEO of Channel 4 is pretty adverse to merging with Five.  More recently a joint venture between Channel 4 and BBC Worldwide (the commercial arm of the BBC) which could see BBC Worldwide selling Channel 4s programmes abroad or working in partnership to for UKTV

We’re left with the public service broadcasting equivalent of a cliff hanger.  Come back next time to continue the story.

3D DC

It’s been a long 8 years.

Bush’s time in the Oval Office aside, the last 8 years has seen a boom online (termed clumsily as 2.0). Truly though, the internet has really come alive in terms of social networks and new media services since Bush made himself comfortable in the White House.

Rory at the BBC has posted a really interesting blog, looking at how the landscape today differs from Bush’s inauguration all those years ago.

Coolest of all?  CNN following up their election night hologram, by asking people in DC to take a photo at 12pm (EST), and email their photos in.  Then they’re going to use “Microsoft Photosynth to create what could be an extraordinary 3D image.” This is a fantastic citizen journalist stunt, where ‘old’ media mobilises people on the ground to create something totally awesome.

More info on CNN here.

More info on Photosynth here.

*Disclaimer* Microsoft is an Edelman client.

Now appearing in 3D

Chris Nuttall at the FT wrote an interesting piece the other day, looking at a number of 3D technologies that are being shown at this year’s CES.

Further indication that 2009 is set to be the year of 3D comes via Contagious today –  Pepsi and DreamWorks have collaborated on a 3D advert, to be aired during the infamous SuperBowl ad-breaks.

They’re distributing 125million free 3D spectacles so the yanks can enjoy the ad, which in a nod to collaborative money- saving will also feature a trailer for a new DreamWorks movie.

James Cameron has been talking about 3D movies as a solution to attract audiences to flagging cinemas for seemingly years now, though early trials left audiences feeling nauseous, I believe.  Last year I was lucky enough to attend a screening of U2 in 3D at the Imax.  The 3D experience was effective, stunning, awe-inspring; however, I’m yet to be convinced that it is anything other than novelty.  I can’t help but think that the ‘awe-inspring’ effect distances a cinema audience – as the artifice of the movie is heightened – rather than fully immersing the spectator within the action and emotion of the movie.

Hopefully I’ll be proved wrong.  It would seem that 3D TV for the home and mobile is gaining pace (Chris includes an interesting stat in his article following Quixel research into consumer demand for 3D), and the allure of 3D gaming should be obvious to even the most devout non-gamers.

It certainly will be interesting to see how the 3D story evolves this year.

*digs out retro red and green specs*