The Hollywood Quandry

A great post from Jonathan Handle at Always On on the difficult position in which Hollywood finds itself.  As the consumption of traditional content, from films at theatres and on DVDs, newspapers, books and music, starts to plateau or decline the volume of digital content, legal or not, has rocketed.  Consumption has exceeded expectation and the rate of technological innovation has outpaced content owners, catching them with their proverbial pants down.  The great challenge now for the traditional content industries is to work out how to achieve close to the same levels of revenue:

As NBC Universal’s Jeff  Zucker lamented, the content industries are being forced to “trad[e] today’s analog dollars for digital pennies.”

See the full post here

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