Edel’ AR man, Jonny Bentwood must’ve been shirking his 9-5 duties because he’s come up with a pretty significant ranking system for the blogosphere!
His Social Media Index attempts to rank blogs not by the basic number of subscribers, hits and links, but by their impact and relevance within a broader range of social media – Facebook, Twitter, del.i.cio.us, etc. His thoughts….
Traditionally, an individual’s web influence was measured by the success of their blog. In its simplest form this was done by counting how many people subscribed and linked to it. However, in today’s Web 2.0 world, this is no longer a credible metric as people are currently using a variety of different social media tools to inform and hold conversations with their audience.
FACT: There is a definitive need to assess any social media publisher’s influence on the market as a whole.
What is becoming increasingly clear is that the more engaged an individual is within the different channels available, the broader influence that person has.
I have developed a model, which recognises and attempts to quantify the impact and influence of multiple social media tools.
FACT: This methodology is not the standard.
The standard is a long way down the road. I have selected one way (of many) to analyse different individuals and I would like this post to provoke debate so that together the community can create a standard. This could include what social media tools to analyse (e.g. Facebook or MySpace or both?) and what weighting should be given to each category (e.g. is Twitter just as important as blogging?).
I admit that I am comparing apples and pears, adding them together and giving a total. I am sure that this would make any statistician have a coronary – but without any other scale to work on I have created my own index and hope that it can act as a catalyst to create something better.
Tables, methodology and results on the Social Media Index after the jump