The BBC has been trialling it’s on-demand technology and is ready to provide some of its archive for download online (as we mentioned last week). It’s all interesting stuff, and I agree that it’s a good transition point for people new to on-demand technology, but we at DERTy Towers have a little piece research from a different source which tells us a LOT more about consumer opinion of on-demand services. It’s under wraps for the moment watch this space….
BBC looks at VoD options on Freeview
The BBC has just completed a push video on demand technical trial, in which it automatically downloaded 50 hours of BBC programming a week on to Freeview digital video recorders.
In his keynote speech at MipTV in Cannes, BBC future media and technology director Ashley Highfield said that such a service on Freeview would be an entry-point for audiences new to on-demand content.
“Its advantage over a personal video recorder (PVR) is that you don’t have to remember to record your favourite BBC programmes and that at any one moment, in addition to all the linear channels, there is always a freshly-prepared up-to-date carousel of 50 hours of on-demand programmes,” he said.
However, he added using push-VoD to get on-demand programmes “is great”, but still will not fulfil the BBC’s end ambition of one day enabling any viewer to access any BBC programme ever broadcast via their television. “This will require an internet connection,” he said.
Highfield also confirmed the corporation is to start a limited six-month trial of BBC Archive on its website www.bbc.co.uk next month.
He said the purposes of the trial to inform the BBC’s future proposition for a public service on-demand archive service on the website – subject to approval from the BBC Trust – and to see “where we should draw the line between a licence fee funded service and a commercial service”.
Highfield also pointed to the importance of building relationships if it is to make a success of its planned BBC iPlayer. “Partnerships with platform owners such as Virgin Medida and 02 and with ISPs are critical,” he said. ”